Forrester Blogs, by Rob Karel, May 21, 2010
On May 13th, Forrester analysts Boris Evelson, Jim Kobielus, Gene Leganza, Holger Kisker and Noel Yuhanna joined me in hosting a data management TweetJam on the topic "What BI is Not!" using the hashtag #dmjam.
During this one-hour TweetJam, we asked the following questions, leaving 10 minutes of Tweet-time between each question:
- Do you prefer the broad or the narrow definition of BI? Should ETL, DQ, DW, MDM be considered part of BI?
- How should we differentiate BI and analytics?
- What's the difference between business intelligence and other forms of "intelligence" like competitive intelligence, market intelligence?
2. How should we differentiate BI and analytics?
The consensus on this conversation was that it shouldn't really matter what labels we use, it's more important to focus on what value these solutions are meant to deliver.
Some great Tweet quotes shared by some of the participants:
- Gilliatt: I got the impression that #analytics is #BI, shorn of its legacy baggage from existing products/deployments. #dmjam
- Actuate: @rbkarel BI is the act of data aggregation and delivery to end users. Analytics adds math, forecasting- the life to the user question #dmjam