Podcast: Mining for Gold

Claudia Perlich of Media6Degrees explains how online merchants can learn more about their potential customers by mining the data surrounding social media - without violating strict privacy rules.

Friday, October 8, 2010

Claudia Perlich, Media6Degrees

Claudia Perlich

How can online merchants learn more about their potential customers by mining the data surrounding social media - without violating strict privacy rules? Claudia Perlich of Media6Degrees explains how she and her colleagues zero in on individual customers in projects that have benefited Netflix, IBM, and healthcare providers.

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