Oct 6, 2010. ATLANTA - The volume of digital information generated in 2010 will reach 1.2 zettabytes, according to IDC - and grow exponentially each year. This expanding digital universe across millions of portals, data sources and conversations per second is driving a new era, according to Teradata Corp. (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics. The company announced today the opening of a new online social media platform devoted to The Socialization of Data - designed to serve as an epicenter for a New Era of Insight. The socialization of data is the integration of data from both traditional and non-traditional sources to present a more complete picture of an entity's position in a global market, community or ecosystem.
"By integrating data, then producing and sharing insight through analysis, organizations can create a vastly improved holistic view of their operations and the environment in which they operate. This is the socialization of data and it's all about the global convergence of human interaction and networked technology, creating a deep pool of critical new information that holds countless untapped opportunities. By exploring this new data frontier, we can become more innovative, better serve customers and communities, grow economically and reach our strategic business goals," said Darryl McDonald, Teradata executive vice president, business development and marketing. The new website contains four dimensions:
- Expert View- Original visionary and thought-provoking content written specifically for the site on socialization of data.
- The Experiment - Details on the ongoing research Darryl McDonald is leading at Teradata to delve into the full potential of the socialization of data.
- Idea exchange - A forum to create and share ideas to help organizations innovate and differentiate by leveraging the power of data and analytics.
- Resources - A diverse selection of articles, presentations, blogs, white papers and case studies, as well as links to experts, websites, associations and events.