HP Gives Up on Business Intelligence and Analytics Markets

No one has seemed to notice that in the last several months, Hewlett-Packard has quietly made changes to its participation in the enterprise software market; this will significantly change HP's value for CIOs and IT organizations in regards to business intelligence (BI) technologies.

Essentially, the change is this: The company has decided to leave the BI market, which includes analytics and data warehousing software. It will do this by shutting down its marketing, sales and product efforts with HP Neoview and related technologies. This major shift comes in the middle of HP's executive transition from Mark Hurd as CEO to Leo Apotheker.

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I have to wonder why HP would shut down its business intelligence operation when the demand for this type of enterprise software is increasing and its three main global competitors - IBM, Oracle and SAP - are moving aggressively to capture more of the market. ...

I think that HP's leadership truly does not understand the software technology markets, and this has hindered its ability to make significant progress in the last three years.

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