Mobile analytics firm Flurry raises $15M

Flurry runs analytics service used in iPhone and Android apps, and AppCircle, a recommendation platform that suggests apps the user might like.

Mobile analytics firm Flurry raised $15 million in a third round of funding as it expands its reach.

VentureBeat.com, Dec 7, 2010. Dean Takahasi

The San Francisco company operates an analytics service that is used in thousands of iPhone and Android apps. It also runs AppCircle, a recommendation platform that helps game developers spread their games broadly by suggesting apps the user might like. The two services work well together, since the analytics tell Flurry what is on the user's phone, and the recommendation engine makes suggestions based on what it knows about what's on the user's phone.

Flurry's new round suggest things are going well for the company and for mobile apps on the iPhone and Android.

The round was led by Menlo Ventures with participation from existing investors Draper Fisher Jurvetson, InterWest, First Round Capital and Union Square Ventures. Sonja Hoel Perkins, managing director at Menlo Ventures, will join Flurry's board.

In November, Flurry measured 5 billion anonymous user sessions from over 100 million unique devices.

Rivals include Google AdMob, Tapjoy, Scoreloop and OpenFeint.

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