SPM: Salford Systems New Fast, Accurate Predictive Modeling Suite

Salford technology dramatically accelerates accurate, robust model generation by automatically sifting through databases to isolate significant patterns and relationships. The SPM suite, unveiled at NCDM 2010, also includes CART, TreeNet, MARS, and Random Forest data mining software.

Salford Systems Unveils Ultra-Fast, HighlyAccurate Predictive Modeling Software Suite

Users Can Develop Predictive, Descriptive and Analytical Models from Their Own Databases

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Dec 13, 2010. MIAMI--(BUSINESS WIRE)--Salford Systems, the authority in data mining and predictive analytics software, unveiled its new Salford Predictive Modeling (SPM) software suite at NCDM 2010 here today. SPM provides businesses, institutions and government agencies with a highly accurate, ultra-fast platform for developing predictive, descriptive and analytical models from large and complex databases.

SPM technology dramatically accelerates accurate, robust model generation by automatically sifting through such databases to isolate significant patterns and relationships. Yet the program is easy to use for both technical and nontechnical users.

"Salford Predictive Modeling suite provides analysts and decision makers with exceptionally rapid knowledge discovery," said Aaron G. Davis, vice president of analytics at DataLab USA, a Salford Systems client. "The four algorithms included in the suite not only provide unrivaled predictive accuracy for almost any problem, but also a variety of unique perspectives of the underlying relationships. The modeling automation allows for the refinement of models in a matter of hours instead of days."

"Salford Systems helped pioneer data mining," stated CEO Dr. Dan Steinberg. "We believe product performance- unparalleled speed, accuracy and scalability-distinguishes us from the competition. By combining four unique software products into a single suite, we provide users with the tools to solve any of their business predictive challenges."

In addition to powerful new proprietary automation and modeling capabilities, the Salford Predictive Modeling Suite includes the company's four data mining products:

CART® (Classification and Regression Trees). Noted for its modeling accuracy, performance, visualization, feature set automation and ease of use, CART analyzes large and complex databases to generate classification and regression trees that quickly reveal important data patterns and relationships that could remain hidden using other analytical tools.
TreeNet®. TreeNet is the proprietary technology underlying major recent advances in fraud detection, targeted marketing, and risk modeling. Its flexible, easy to use and learn technology enables users to create super-accurate, targeted marketing models and identify ultra-high lift segments with little analyst supervision. TreeNet has the advantage of being able to work effectively with dirty and erroneous data, separating problematic from reliable information. It is also responsible for the majority of the 14 data mining competitive wins Salford has secured in the last decade.
MARS® (Multivariate Adaptive Regression Splines). Ideal for users who prefer results in a form similar to traditional regression while capturing essential nonlinearities and interactions. Its flexibility permits MARS to trace out non-linear patterns detected in the data. It can predict continuous numeric outcomes as well as probability models for yes/no outcomes.
RandomForests®. Best suited for analyzing complex data structures embedded in small-to-moderate data sets for deep understanding. It uses the power of multiple alternative analyses, randomization strategies and ensemble learning to produce accurate models, insightful variable importance rankings and accurate reporting.

Salford Systems data mining software is used by major organizations and leaders in fraud detection, credit risk, insurance risk modeling, direct marketing, online analytics, manufacturing engineering, drug discovery, logistics, natural resources, security, auditing, national defense and more.

Pricing for the SPM Suite varies depending on the number of users and version size: a basic system starts at $20,000 while a departmental power-user version can license for $125,000.

About Salford Systems
Founded in 1983, Salford Systems specializes in providing new-generation data mining and predictive modeling software and consulting services for industries such as banking, insurance, healthcare, pharmaceutical, telecommunications, transportation, manufacturing, retail and catalog sales, and education. The company's software is currently installed in over 3,500 sites worldwide, including 300 major universities. Salford Systems is headquartered in San Diego, CA. For more information, visit www.salford-systems.com or telephone (619) 543-8880.