Web Analytics: Frequently Asked Questions And Direct Answers

... I am going to try and keep the answers as pithy as I can while trying to give you an answer to chew on.

To keep things a bit organized the questions are organized into four buckets. They are: the tactical "How do I?", the strategic "How can we?", the abstract "How come it's not that way?" and finally, the surprising "How can I possibly answer that?"

Nilaye Thakrar: What is the best way to attribute an offline sale to an online assist?

By doing multichannel analytics!

Your problem is the primary key. So use unique phone numbers (specific to campaigns if you want granular details)... leverage unique coupon / campaign / offer codes... get good at geographic targeting... become a God of controlled experiments.

Joram Dees: Why do I see keywords from Google with 0 visits in Google Analytics? A bug?

It is hard for you to share a lot of detail in a tweet so let me just make up one example and answer your question.

Landin Gee: Besides compete.com, where else can I access free competitive intelligence (excluding social media tools)?

For website visits, traffic sources, countries, keywords, and other sites visited, you can use Google Trends for Websites.

For organic search keyword analysis (share of shelf, unaided brand recall, competitive indexing, industry analysis) use www.kaushik.net/avinash/2008/08/competitive-intelligence-analysis-google-trends-for-websites.html Insights for Search. ...

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