Triangular Marketing: Behavioral Analytics for Anonymous Advertising Anywhere (A3)
By Jesús Mena
A3 marketing is the convergence of offline and online data from websites, social networks and mobile devices and artificial intelligence software enabling advertisers and enterprises to monetize consumers' behaviors - for the targeted placement of products, content or services via multiple channels - in a relevant and personal manner. This requires capturing, analyzing and acting on consumer actions and reacting with precise counter-actions - which are beneficial to both consumers and marketers,
- Chapter 1 - WHY: What, where and how to monetize consumers behaviors via artificial intelligence.
- Chapter 3 - FRIENDS: WOM, Facebook, social media, Twitter, Google, data harvesters and Places.
- Chapter 4 - MOBILE: GPS, Wi-Fi triangulation, wireless cookies, mobile websites and mobile apps.
- Chapter 5 - FUTURE: Swarming intelligence of all device behaviors via digital fingerprinting for A3.