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Smarter campaigns powered by predictive analytics, data mining speed marketing success
CARY, NC (Feb. 15, 2011) - Vail Resorts marketers rely on SAS® Marketing Automation from the leader in business analytics to plan, test, and deliver the right marketing offers at the right time, coordinating activities across their enterprise to boost response rates and ROI.
To compete effectively, Vail Resorts strives to know more about its customers than any other vacation provider. The leading mountain resort operator in the US has the enviable advantage of participating in the entire customer experience, including travel reservation, shopping, lodging, dining, recreation and events. Every customer interaction generates valuable data that holds the keys to understanding and improving guest experiences.
SAS eases traversing all the data from Vail Resorts' vertical businesses. Backed by award-winning analytics and business intelligence software, along with professional services, training and 24/7 support, SAS delivers insights to every CRM worker along Vail Resorts' organizational chain, helping staff identify opportunities to "wow" guests.
Vail Resorts implemented SAS Customer Intelligence for corporate and brand marketing. No longer depending on IT for lists, Vail Resorts marketers now create their own targeted campaign lists, which are easily incorporated into fulfillment channels, including Vail Resorts' e-mail marketing system and direct mail houses. Campaigns that once required two weeks of lead time now take just two hours to run - leaving more time for marketing innovation.
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