CMU and Singapore Management U. Create the Living Analytics Research Center

CMU and Singapore will collaborate on new techniques to acquire data on consumer and social behavior and pioneer new approaches to analyze such data to develop applications and methods that will benefit consumers, businesses and society.

Pioneering Effort To Create Ways of Understanding Consumer and Social Behavior by Combining Advances From Computing, Social Science and Management

SINGAPORE, March 7, 2011 /PRNewswire/ -- Singapore Management University (SMU) and Carnegie Mellon University (CMU) have teamed up to establish the Living Analytics Research Center (LARC). The center will develop new techniques to acquire data on consumer and social behavior and pioneer new approaches to analyze such data to develop applications and methods that will benefit consumers, businesses and society.

The collaboration has received a $20 million grant over five years from the National Research Foundation in Singapore. This fund is managed through the multi-agency Interactive Digital Media Programme Office (IDMPO) hosted by Media Development Authority of Singapore. With SMU and CMU committed to cash and in-kind contributions, and third party funding, the $47 million center will establish Singapore as one of the world's pre-eminent centers of excellence in computational social science.

The living analytics research program is distinctive in that it combines the key technologies of Big Data (large scale data mining, statistical machine learning, and computational tools for the analysis of dynamic social networks) with analytics focused on consumer behavior and social media.

Read more.