Poll Results: Split on Selling Personal Data for Advertising

Poll results indicate a split, with 48% saying no, and 41% saying yes, majority of them wanting a high price in exchange.

The previous KDnuggets Poll asked:
Will you be willing to sell your personal data to advertisers?

The results indicate a split, with

48% saying no
41% saying yes, majority of those prefering a higher price

Will Dwinnell comments

the specifics would matter a great deal. Many people do already sell at least some of their personal information to vendors- "frequent customer" programs are popular with grocery stores and airlines, and they involve payment (price reductions) in exchange for tracking individual purchases. I think fewer people would submit to a blanket sale of their personal information to "advertisers", if we take that term to mean "anyone".

Here are full results and comments for KDnuggets 2011 Poll:
Will you be willing to sell your personal data to advertisers?

The context for this poll is the success of behavioral advertising which uses personal data to produce more effective targeting. One proposed solution is to allow people to opt-in - sell their personal data to advertisers, in exchange for direct payment. Of course, we already do it indirectly with loyalty cards and points, etc.