Ex-Yahoo execs create ChoozOn to sift through the daily deal clutter

Groupon, Living Social and hundreds of other daily deal sites are great ... when they offer something of interest. But, more often than not, these sites miss the mark with irrelevant promotions. A new Bellevue startup called ChoozOn thinks it has solved that problem, helping people find compelling offers that are suited just for them.

ChoozOn allows individuals to create their own "personal deal networks" in which users pick the brands and stores that they like the best in order to receive tailored offers. That means a guy interested in skiing and hunting will no longer get deals for local nail parlors and salons.

At least, that's the hope.

"The world does not need yet another deals site," admits ChoozOn co-founder and chairman Usama Fayyad. "But what is sorely needed is a way to benefit from this confusing cacophony of deals and special offers that is growing daily."

ChoozOn will do this, Fayyad says, by sifting through daily deal offers to find only the most relevant and timely deals for that individual.

"We are bringing order to the chaos, in a way that allows you to really take advantage of what brands have to offer both in terms of deals as well as loyalty programs," Fayyad tells GeekWire.

In addition, the company says it using "personalization algorithms" to help customers find and share relevant deals that may not even be on the radar for the individual.

"It is the unique combination of deal discovery, personalization and social network capabilities that make the personal deal network a compelling service," he says.

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