NM Incite and Clarabridge Form Strategic Alliance to Offer Businesses a 360° View of the Consumer
NM Incite's Social Media Data Will Now Flow Seamlessly into Clarabridge's Sentiment and Text Analytics Platform To Offer Companies Actionable Insights from Voice of the Consumer Data
RESTON, Va.--(BUSINESS WIRE)--Clarabridge, Inc., the leading provider of sentiment and text analytics software and NM Incite, a Nielsen and McKinsey & Company joint venture, today announced a strategic alliance to offer clients seamless integration of the companies' data and analytics. Businesses can now access and analyze NM Incite's industry-leading social media data through the Clarabridge platform. The combination of NM Incite's world class social media knowledge and assets and Clarabridge's powerful sentiment and text analytics tools, will enable companies to easily identify and extract actionable insights from voice of the consumer data.
"We believe strongly that the potential of social media intelligence will only be harnessed when it's better integrated into our client's businesses," said Dave Hudson, CEO of NM Incite. "That means a tighter connection into meaningful business processes and a close integration with other critical consumer intelligence."
Deciphering social media can be complicated and turning listening data into actionable intelligence can be difficult. NM Incite and Clarabridge's fully integrated system will now offer holistic views of consumer discussions. Clients will have deep access to what their customers are saying and a robust platform for turning those conversations into concrete insights they can use to streamline business processes, improve products and services, increase customer loyalty and build brand advocacy.
For more information, please visit www.nmincite.com and www.clarabridge.com
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