Data analytics scientist, serial entrepreneur, investor, and architect of Yahoo! Big Data and targeting systems, Fayyad will help Martini Media develop a next-generation targeting technology to deliver effective branded response for advertisers.
NEW YORK--(BUSINESS WIRE)--Usama Fayyad, Ph.D. has joined the Martini Media Board of Directors to spearhead the development of proprietary targeting technology aimed at branded response, the marketing ideal that has been beyond reach for digital marketers. As co-founder of Audience Science Inc., creator of Yahoo!'s ad targeting and Big Data systems, and founder of Yahoo! Research Labs, Fayyad joins a growing list of digital media pioneers who have helped Martini Media grow by more than 500% in the past year.
Fayyad will work to cement the gaps between audience targeting methodologies-contextual, demographic, behavioral, psychographic, and social graph targeting-and help the Company develop a closed-loop system that creates a direct pipeline to the most affluent audience online. Called mInstinct, the new targeting platform will allow marketers to insert relevant brand ads and content into Martini's premium online publications and the extended social media conversations they fuel.
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