Yale SOM, IBM Prepare Students with Analytics Skills

Yale SOM and its Center for Customer Insights in collaboration with IBM is addressing the need for students to build strong analytics skills with a first-of-its-kind "Customer Insight" project-focused class.

Yale School of Management and IBM Collaborate to Prepare Students with Analytics Skills for the Next Generation of Jobs

NEW HAVEN, Conn. & ARMONK, N.Y. - 28 Apr 2011: The Yale School of Management Center for Customer Insights and IBM (NYSE:IBM) today announced they are collaborating on an academic initiative that will provide analytics and training resources to MBA students, helping them develop the skills needed as they prepare to become future business leaders.

... the Yale School of Management and its Center for Customer Insights in collaboration with IBM is addressing the need for students to build strong analytics skills with a first-of-its-kind "Customer Insight" project-focused class. Students benefit from the class by learning more about the advances in analytics and the corresponding new job opportunities that use analytics to help tackle complex business and societal challenges ranging from predicting and better understanding customer buying trends to improving retail sales, helping brand managers gather vital feedback on the success of a marketing campaign to building an efficient healthcare system.

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