In this issue you'll enjoy reading the "how-to" stories and "what-not-to-do" stories that Analytics is known for.
- Robert F. Byrne, in the cover story, shows us how to overcome the Big Data Dilemma by exploiting the raw material of the information economy.
- Michael Gilliland asks if accuracy should be the biggest concern for management when judging forecasting effectiveness. Maybe not.
- Rohit Tandon, Arnab Chakraborty and Debasish Das share HP's perspective on the emerging significance of analytics to boost sales performance across the enterprise.
- Bror Saxberg and David Niemi use analytics to drive continuous improvement of Kaplan's key performance indicators.
- Douglas A. Samuelson explains how credit-scoring policies affect the economy in this issue's "Forum."
- Peter Horner interviews section president Michael Gorman on the launch of INFORMS new Section on Analytics.
- E. Andrew Boyd in his "Profit Center" column provides examples of how not all data provides useful information.
- Vijay Mehrotra in his "Analyze This" column advises that more and more packaged (rather than custom) software applications will contain models and analyses based on mathematical and/or statistical techniques.
- Cem Saydam takes us on a tour of INFORMS upcoming Annual Meeting that features a robust analytics track.