Gartner: Social Analytics Reaches "Hype Peak"

Every year Gartner publishes the Hype Cycle reports that assess more than 1,900 technologies on their maturity, business benefit and future direction.

The "Hype Cycle for Emerging Technologies" report is the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that IT managers should consider in developing emerging-technology portfolios. This year technologies like Social Analytics and Activity Streams are in the "Peak of Inflated Expectations". In this phase a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures.

Looking for other analytic-related technologies, we note that Gartner considers Predictive Analytics to be on the "Slope of Enlightment" and less than 2 years to mainstream adoption, while "Big Data" is still in the early stages (expectations are still rising).

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