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CARY, NC (Aug. 30, 2011) - Careening from scarce stats to data deluge,
Kelley Blue Book
embraces
SAS Analytics
software from the leader in business analytics to transform big data into unrivaled insights for the automotive marketplace. The premier provider of new- and used-car information grew from 100 to 500 employees in five years by working smarter. Today, big data analytics from SAS drive nearly every facet of the SMB's business, including customer analytics, Web design, product testing, demand planning, financial forecasting, market research and vehicle valuation.
"Our enterprise analytics group expanded from one to 23 in just three years," said Shawn Hushman, Vice President, Analytic Insights at Kelley Blue Book. "We've become an analytics-driven company by embedding SAS real-time analytics into our operations. Our new processes provide unbiased insights to decision makers, making the reliance on conjecture a thing of the past."
Analytic center of excellence improves decision making
... A particular challenge facing automotive dealers and lenders is pricing vehicles close to market. Kelley Blue Book has outpaced competitors by adding SAS forecasting to assist in determining vehicle values. Values are updated using hundreds of thousands of transactions, including regional factors, helping businesses manage inventories to allay risk, minimize losses and increase profits. Forecasting and optimizing advertising
Online ad revenues fuel Kelley Blue Book's website. The Kelley Blue Book Enterprise Analytics team leverages SAS to forecast ad inventory, which empowers product managers to optimize impression volume and create effective pricing strategies. In addition, SAS analyzes site traffic and behavior patterns to determine which pages and ad combinations should perform best.
On kbb.com, Kelley Blue Book uses SAS Analytics to deliver new-car prices, used car Blue Book® Values, classified ads, dealer locations, reviews and news to 12 million consumers each month. Understanding and adapting to visitors' nonlinear thinking process, the site now offers multiple intent-driven paths, rather than traditional "new" and "used" linear paths. And since one change can affect ad traffic throughout the site, SAS forecasting simulation is critical in revealing how different attributes could affect revenues. SAS helps ensure visitors receive relevant information, ads and offers with the 35 million pricing reports kbb.com generates each month.
Read more.
Another look at Kelley Blue Book use of Analytics: Kelley Blue Book taps data analytics tools to improve car valuation, ComputerWorld, Sep 1, 2011