Leena Rao, TechCrunch, Sep 13, 2011
Twitter Opens The Kimono On Web Analytics; 3 Million Sites Now Using Tweet Button
... Today, at TechCrunch Disrupt, Twitter is debuting a brand new publisher analytics platform to help sites understand data around the Tweet button and sites using the t.co wrap. While the platform is still private, Twitter says it will be launched to the public soon.
And it's no secret that Twitter helps bring traffic to websites. With 100 million active users sending 230 million Tweets per day, the company is driving a good amount of sharing activity on the web. And Twitter's Director of Web Business Development April Underwood tells us that the Tweet button, which can be embedded on any site easily, is now being used by over 3 million sites.
This platform was actually born out of BackType, a social analytics startup that Twitter acquired a few months ago. Since the acquisition, these new engineers have been working tirelessly to push this product and it's almost finished. BackType's original product was a bit more feature rich and helped publishers understand the reach of their Tweets and content, who they are reaching, and how Tweets covert to web traffic. Of course, this platform announced today is a simpler version, but it's a safe assumption that Twitter will add more bells and whistles to its analytics platform in the future.