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It's no secret that the uptake of text analytics has gained real momentum the last 12 months, as organizations across Europe seek to better understand their customer. Did you follow the Gap saga? ... The retailer captured and analysed real-time sentiment about their new logo... and subsequently decided to change it back!
It's this kind of understanding that's fuelling the growth of the text analytics market. As more and more companies look to harness the voice of their customer across a wealth of social and other media sites, text analytics is rapidly moving from an obscure technology to a business critical tool.
In light of this, take a look at our newly released free text analytics report... it looks at commercial applications, including multi-lingual tools, to help drive competitive advantage and has insight from four pioneers in data analytics. It's free and with the European market as the focus, I thought it would be useful reading for you. Simply click here to get this vital text analytics information.
Also, please consider Text Analytics Summit Europe, London, Apr 23-24, 2012.
George Kiley
Chief Editor & Conference Producer
Text Analytics News - FC Business Intelligence
Tel: +44 (0) 207 375 7545
Email: gkiley@fcbusinessintelligence.com