Gregory Piatetsky, Feb 24, 2012.
The Feb 22 Colbert Report talks about Target predictive analytics (recently covered in The New York Times: How Companies Learn Your Secrets) which can identify that a woman is pregnant just from changes in her buying behavior. Is it effective analytics or is it too creepy?
I think it is probably the first time that Colbert covered Predictive Analytics
By using predictive analytics, Target doesn't just track when customers buy sheets, they know what customers are doing between the sheets. (06:05)
|The Colbert Report||Mon - Thurs 11:30pm / 10:30c|
|The Word - Surrender to a Buyer Power|
Can companies be too invasive in their analytics or will consumers, desensitized by facebook, get used to their loss of privacy?