Fractal Analytics personalized Customer DNA marketing

Fractal Analytics, a leading provider of predictive analytics, shared best practices in applying Big Data to define more precise target marketing at IIRUSA's 12th Annual Shopper Insights in Action event. The event was held in Chicago and was attended by nearly 600 consumer insights marketers, predominantly from consumer packaged goods and retail segments.

Hari Hariharan, Vice President of Analytical Solutions and Business Development at Fractal Analytics presented a session entitled: "Intelligent Customer Targeting to drive Engagement and ROI." Hariharan shared tips and metrics to help retailers drive higher response, brand loyalty and potentially $200-$800 million in incremental revenue.

According to Hariharan,

"Fractal Analytics' Customer DNA represents the latest advance in target marketing analytics using a supervised learning form of machine-learning that enables marketers to drive more customer-centric campaigns. We can now decode consumer digital fingerprints by evolving our understanding of their behavior over time, across channels, transactions, social networks, and data derived from other sources. Marketers can now design more precise personalized connections that fit the consumer's needs and preferences."

For more insights on Hariharan's presentation, download the copy of presentation from Fractal's website at www.fractalanalytics.com/newsandevents/events/147.html.

For more information, visit www.fractalanalytics.com