The top application area remains CRM/Consumer analytics, but the next 4 industries have changed order. Advertising has shown the biggest growth in analytics applications.
The previous KDnuggets Poll asked:
Where did you apply Analytics/Data Mining in 2012?
The top 5 industries in 2012 were
- CRM/Consumer analytics (also #1 in 2011
Poll on Analytics/Data Mining Applications)
- Health care/ HR (#3 in 2011)
- Retail (#13 in 2011)
- Banking (#2 in 2011)
- Education (#4 in 2011)
The biggest increases in share of application from 2012 to 2011 were for
- Advertising, 89.0%
- Search / Web content mining, 55.1%
- Retail, 40.6%
- Other, 36.9%
- Manufacturing, 35.7%
computed as (pct2012 - pct2011) / pct2011
This is an interesting turnaround for
Advertising, since in 2011 applications to Advertising have declined.
The industries with the biggest decline in share of applications were
- Medical/ Pharma, -31.3%
- Government/Military, -31.6%
- Insurance, -37.7%
- Telecom / Cable, -39.5%
- Credit Scoring, -43.8%
Here are the full results:
Industries / Fields where you applied Analytics / Data Mining in 2012?
[196 voters]
 2012 % of voters
 2011 % of voters
|
| CRM/Consumer analytics (56) |
28.6%
25.0% |
| Health care/ HR (32) |
16.3%
16.7% |
| Retail (29) |
14.8%
10.5% |
| Banking (28) |
14.3%
18.9% |
| Education (28) |
14.3%
16.2% |
| Advertising (26) |
13.3%
7.0% |
| Fraud Detection (25) |
12.8%
14.0% |
| Social Media / Social Networks (24) |
12.2%
13.2% |
| Science (23) |
11.7%
13.6% |
| Finance (20) |
10.2%
11.4% |
| Direct Marketing/ Fundraising (19) |
9.7%
12.3% |
| Search / Web content mining (16) |
8.2%
5.3% |
| Biotech/Genomics (15) |
7.7%
9.2% |
| Insurance (15) |
7.7%
12.3% |
| Credit Scoring (14) |
7.1%
12.7% |
| Manufacturing (14) |
7.1%
5.3% |
| Medical/ Pharma (13) |
6.6%
9.6% |
| Telecom / Cable (13) |
6.6%
11.0% |
| Web usage mining (13) |
6.6%
7.0% |
| Software (11) |
5.6%
7.0% |
| Ecommerce (10) |
5.1%
5.3% |
| Government/Military (10) |
5.1%
7.5% |
| Entertainment/ Music/ TV/Movies (9) |
4.6%
3.5% |
| Investment / Stocks (8) |
4.1%
4.4% |
| Security / Anti-terrorism (7) |
3.6%
1.8% |
| Travel / Hospitality (6) |
3.1%
7.5% |
| Social Policy/Survey analysis (2) |
1.0%
1.8% |
| Junk email / Anti-spam (1) |
0.5%
1.3% |
| Other (20) |
10.2%
7.5% |
Average number of industries per voter was 2.6, and the regional distribution was
- US/Canada, 38.3%
- Europe, 28.1%
- Asia, 16.3%
- Africa/Middle East, 8.7%
- Latin America, 5.1%
- Australia/NZ, 3.1%
|
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