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SAN FRANCISCO, CA and NEEDHAM, MA--(Marketwire - August 23, 2010) - Marketing investment decision support leader
Visual IQ,
today announced the completion of a $3 million growth investment by
Fog City Capital.
The company, which provides software and services that help its clients turn data-driven insights into actions that deliver better returns on their marketing dollars, plans to use this funding for expansion and growth, including building its team, advancing strong partner relationships and advancing its technology infrastructure.
The investment comes at a pivotal point of growth for the company, as the marketing industry continues to embrace new opportunities to integrate and optimize marketing and advertising activities across channels. As a result, Visual IQ has seen remarkable surge in demand for its core data integration, attribution and optimization product modules.
Visual IQ combines its deep understanding of digital media and advertising along with strong technology capabilities in large scale database management, rigorous econometric modeling and rich user experience design to help marketers quickly and easily understand inter-channel attribution as well as the reach, cost and impact of each tactic.
Some of the most prominent brands in the world, such as AT&T, CVS, Texas Instruments and Vanguard Financial, rely on Visual IQ's flagship IQ Intelligence Platform to manage and improve their advertising effectiveness. Visual IQ also partners with leading media and creative agencies and other marketing technology companies to bring total solutions to their clients.
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