Mind-Boggling: Deloitte Stumped By Low Awareness On Business Analytics

Deloitte is puzzled by the response to its own recent internet survey on business analytics, "Business Analytics: Shifting from Hindsight to Insight to Foresight"

"Mind-boggling," said John Lucker, a principal with Deloitte Consulting LLP, leader of its Advanced Analytics and Modeling practice.

Why this surprising response?

In a recent Deloitte webcast poll of 1,900 technology executives and business professionals, 33% either didn't know if their organization utilized business analytics - or even if they had business analytics capabilities at all.

Today, business analytics represents the ability to rapidly harness massive amounts of data for modeling complex situations and predicting potential outcomes and alternatives. This presents enormous potential value for business leaders to make more informed, fact-based and ultimately better business decisions. And Lucker comments on this low rate of awareness, "Organizations have ever more depth and breadth of information readily available within their grasp, and the technology and methods to extract and help synthesize the data are well proven. When you see the low levels of adoption, you have to ask the question, 'Why aren't more companies doing it?'"

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See also Information Management: Poll: 1/3 Organizations Lack Business Analytics Awareness

Department interaction top challenge in Deloitte query of 1,900 execs