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comScore Acquires Nedstat; Alterian Acquires Intrepid


 
  
comScore acquired Nedstat, Amsterdam-based provider of web analytics and innovative video measurement solutions. Alterian acquired Intrepid, an international market research and social media analytics consultancy.


comScore Acquires Nedstat, Global Analytics and Online Optimization Provider

Acquisition Adds New Products and Capabilities to 'Unified Digital Measurement' Platform

RESTON, Va., Sept. 1 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced that it has acquired Nedstat, a leading provider of web analytics and innovative video measurement solutions for approximately $36.7 million. Headquartered in Amsterdam, the Netherlands, Nedstat offers world class technology that helps organizations optimize customer experiences and maximize the return on digital media investments. With the Nedstat technology installed on thousands of sites, the acquisition helps comScore accelerate its global expansion strategy, particularly in European markets, and strengthens comScore's Unified Digital Measurement(TM) (UDM) platform, which combines panel-based audience measurement with census-level data collection to provide a holistic view of digital consumer behavior.

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Alterian Acquires Intrepid, An International Social Media Analytics Firm

Acquisition enables Alterian to provide packaged solutions that will help Customers and Partners to accelerate their Social Media strategies

LONDON, Sept. 1 /PRNewswire/ -- Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced that it has acquired Intrepid, an international market research and social media analytics consultancy. The acquisition further strengthens Alterian's market leadership position in social media marketing, and its application to the mainstream marketing mix.

Intrepid is a consulting business with a heavy focus on providing insights using social media data, enabling social media to be integrated as a core element of mainstream marketing. The company has around 40 staff, and offices in Seattle and London as well as a rapidly growing social media analytics team in Ho Chi Minh City, Vietnam. Intrepid is a long standing user of Alterian's social media monitoring and analytics product, Alterian SM2.

The acquisition of Intrepid allows Alterian to expand its support for clients and partners in the area of social media marketing. Alterian has seen growing demand from brands and partners for packaged social media solutions that include best practices, services and software, delivering benefit even where the partner or brand does not have the in-house staff to use the software and generate insights directly.

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