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by Tom H. C. Anderson, Sep 20, 2010.
If you know of text analytics you know of Seth Grimes, he is a true Text Analytics Guru. While I may know everything there is to know about text analytics in market research, Seth's knowledge is far broader encompassing all of Business intelligence (BI).
TomHCA: Welcome Seth, so happy to finally get to interview you for the blog. I very much enjoy your text analytics conferences and events!
Seth Grimes
TomHCA: Thank You Seth, Likewise! As most of NGMR's readers are market researchers, can you tell us a bit about how you define BI, and also of course your definition of Text Analytics?
Seth Grimes: Business Intelligence is a confluence of information, analysis software, and business processes that transform data into insights that support better business decision making.
Most of the BI world - especially software heavyweights including IBM/SPSS, SAS, SAP/Business Objects, Microsoft - has defined BI as analysis of sales, marketing, customer transactions, and other data from operational systems. But now they're all seeing how limiting this view is, that customers need and want to bring social media, enterprise feedback, online news, and other "unstructured" sources into enterprise BI initiatives.
This "unstructured data challenge" is why I got into Text Analytics, and it's the starting point for my latest conference, Smart Content, covering content analytics. It's slated for October 19 in New York. We have some great speakers so do check it out.
In sum, getting back to the question: It wouldn't be inapt to define Text Analytics as Business Intelligence focused on text.
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