JTonEDM blog, James Taylor, September 29, 2010
in2clouds is focused on helping companies use Predictive Analytics to improve their business performance. Founded by MicroStrategy alumni and launched in 2009, in2clouds is a small company that has been working in hi-tech, financial services and retail. Seeing analytics as "the next big thing" they want to reduce the friction for mainstream adoption and help companies achieve repeatable success - something that is hard for most companies trying to leverage analytics today.
In2clouds take a solution or decision-focused approach - focusing on defining the kinds of models, decisions and data needed in a particular vertical. They have developed their own technology to enable an effective predictive analytics program. A successful program in their mind requires a modeling and measurement framework, suitable data assets, technology, a focused business objective, business processes to deploy the models and organizational readiness for adoption.
Like me they believe in beginning with the decision in mind - focusing on specific decisions before applying analytics. Each element has challenges and in2clouds tries to take a holistic approach to meet all these challenges. They try to partner with companies to move the program along across all the dimensions - optimizing for specific decision areas, offering SaaS/pay-as-you-go technology that has a wide range of integration options and allows the Force.com engine to be used for process management, and providing consulting help and continuous improvement of the models as needed.