First Look - in2clouds

in2clouds is focused on helping companies use Predictive Analytics to improve their business performance. Founded by MicroStrategy alumni and launched in 2009, in2clouds is a small company that has been working in hi-tech, financial services and retail. Seeing analytics as "the next big thing" they want to reduce the friction for mainstream adoption and help companies achieve repeatable success - something that is hard for most companies trying to leverage analytics today.

In2clouds take a solution or decision-focused approach - focusing on defining the kinds of models, decisions and data needed in a particular vertical. They have developed their own technology to enable an effective predictive analytics program. A successful program in their mind requires a modeling and measurement framework, suitable data assets, technology, a focused business objective, business processes to deploy the models and organizational readiness for adoption.

Like me they believe in beginning with the decision in mind - focusing on specific decisions before applying analytics. Each element has challenges and in2clouds tries to take a holistic approach to meet all these challenges. They try to partner with companies to move the program along across all the dimensions - optimizing for specific decision areas, offering SaaS/pay-as-you-go technology that has a wide range of integration options and allows the Force.com engine to be used for process management, and providing consulting help and continuous improvement of the models as needed.

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