Marketing Analytics Conference, Boston, Nov 10

This event covers marketing analytics from Precision Marketing to Customer Intelligence with an exciting line up of speakers and real world case studies

Henry Stewart Events is delighted to announce its forthcoming

Marketing Analytics conference

taking place on Wednesday, 10th November in Boston MA.

With an exciting line up of speakers and packed full of real world case studies, this event is uniquely designed for the business executive rather than IT professionals, and covers marketing analytics from Precision Marketing to Customer Intelligence.

Speakers include:

Jean-Paul Isson, VP, Global BI & Predictive Analytics of Monster
Nauzar Vimadalal, Manager of Marketing Operations at Staples
Jonathan Copulsky, CMO of Deloitte
Dr Steve Gallant, Director of Data Mining Services for KXEN
David Hastings, Director, Advanced Business Analytics COE, Retail, Hospitality, Travel & Transportation, Teradata
Alberto Roldan, Enterprise Analytics Practice - North America, Cognizant Technologies

Facilitators, customer practitioners and panelists such as Hannah Smalltree, Editorial Director of SearchAnalytics, SearchCRM and SearchDataManagement, Leslie Ament, VP Customer Intelligence Research, Hypatia Research, Marianne Slight, VP, Product Management & Product Marketing, Picis, and Amit Boob, Practice Leader, Analytics Advisory Services: Retail, CPG, Transportation & Government, Wipro Technologies will present 30 minute interactive sessions on topics such as:

Customer Segmentation: Who Achieved What, When and How?
Web Analytics: Beyond the Hype!
Realizing Tangible Benefits from Marketing & Advanced Analytics: Customer Success Stories
Cross-Sell, Up-sell, and Influence: The Virtues of Affinity Analysis
Show & Tell with Predictive Modeling: Clients Speak!
Exploiting Customer Data with Advanced Marketing Analytics
How to Enhance Analytics using External Data: Presentation and Q&A
Advanced Marketing Analytics + Customer Intelligence = ROI: Lessons Learned in the Trenches (Panel Discussion)

Here is the Conference Program.

Book one person at the full rate and additional delegate can attend for 50% discount!

Special discounts available for Non-Profit Organizations, Academics and Government Institutions.

10% discount for KDnuggets subscribers - use code KDnuggets when booking.

To book click here or to provisionally reserve a place, please call Dawn Bateman on tel: 01144 207 092 3494 or email: DawnB@henrystewart.co.uk

For information on speaking and sponsorships opportunities, please contact Julie Kerry, Conference Producer, Henry Stewart Events at: juliek@henrystewart.co.uk