Mashable, Jan 25, 2011, by Erica Swallow
A social analytics startup claims it can isolate tweets that are potential sales leads.
Launching in beta on Jan 25,
Viralheat's Human Intent
simplifies lead generation by helping businesses pinpoint social media users on the cusp of making purchasing decisions.
Human Intent aims to eliminate the need to manually read and parse through large amounts of tweets and other social updates to determine potential sales leads. Instead, users set up keyword searches and the product automatically sorts through social updates to identify those that express potential purchasing intent.
All of this data can be viewed in Viralheat's current dashboard setup, and can be exported to Excel or Salesforce. In the future, brands will be able to engage directly with consumers from Viralheat, but the product currently links directly to consumers' social updates, where social reps can go to respond.
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