Predictive Analytics World: Learn Uplift Modeling

Is uplift modeling on your radar?
(i.e., net lift, incremental lift, or true-lift modeling)
If not, it should be!

By scoring each customer as to the incremental benefit of contact, targeted campaign ROI has potential to go where no ROI has gone before.

Introducing a new workshop and dedicated session on this hot topic at PAW San Francisco in March:

1 Day Workshop: Net Lift Modeling – Optimizing the Impact of Your Marketing   Kim Larsen, VP of Analytical Insight, Market Share Partners Post-Conference: March 18-19, 2011

True-Life Modeling: Mining for the Most Truly Responsive Customers and Prospects   Kathleen Kane & Jane Zheng, Fidelity Session during March 14-15 Conference

Predictive Analytics World features over 30 sessions across 2 tracks including case studies from Bank of America, Bank of the West, Fidelity, Google, Monster.com, Orbitz, PayPal/eBay, plus insights from projects for Anheuser-Busch, the Social Security Administration and Netflix and many more.

PAW's agenda covers hot topics and advanced methods such as uplift modeling (net lift), ensemble models, social data (6 sessions), search marketing, crowdsourcing, blackbox trading, fraud detection, risk management, survey analysis, and other innovative applications that benefit organizations in new and creative ways.

Download the PAW Conference Preview Guide or view the Predictive Analytics World Agenda

Register now for $200 off full price.

Realize an additional savings of $200 on the two-day conference pass when you register a colleague at the same time.