Google Launches Tool to Make Mining Search Data Easy

Google Labs has come out with a new tool that it is calling "Like Google Trends in reverse." Google Correlate allows users to enter a data series and get back queries that follow a similar pattern. Correlate is based off the technology that Google used to create Google Flu Trends.

When you enter a data set into Correlate, it uses the Pearson Correlation Coefficient - a principle of statistics regarding data sets - to show the highest related coefficient within the search term. Correlate data can be input from either a spreadsheet or by exporting a CSV. Correlate also has pre-existing data sets from locations like states.

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Here is a useful Correlate tutorial which explains

Google Correlate is like Google Trends in reverse. With Google Trends, you type in a query and get back a series of its frequency (over time, or in each US state). With Google Correlate, you enter a data series (the target) and get back queries whose frequency follows a similar pattern.

Google Trends:

"mittens" →

→ "mittens"