Wharton Customer Analytics Initiative Announces Grant Recipients

10 grants were awarded to empirically-oriented research proposals that will offer substantive insights about mobile customer behavior while also advancing marketing science and practice.

Wharton Customer Analytics Initiative Announces Grant Recipients for Modeling Mobile Customer Behavior

WCAI The Wharton Customer Analytics Initiative is pleased to announce the awarding of grants to 10 empirically-oriented research proposals that will offer substantive insights about mobile customer behavior while also advancing marketing science and practice. We received a remarkably strong set of submissions from which several themes emerged in the winning proposals including: the relationship between customer location and promotion effectiveness, mobile platforms as a tool for studying social networks, understating app usage patterns both within and across users, protecting mobile user privacy and measuring the impact of mobile on traditional media consumption. The winning proposals are:

Assessing the Effectiveness of Mobile Phone Promotions, Peter Danaher, Tracey Dagger (Monash University), Mike Smith, Kulan Rangasinge (Melbourne Business School)
The Dynamics of Mobile App Usage, Tingting Fan, Eitan Muller (New York University), Peter Golder (Dartmouth College)
Churn and Social Neighbors in Mobile Communications, Pedro Ferreira, Rahul Telang (Carnegie Mellon University)
The De-Anonymization of Consumer Networks using Wireless and Wired Call Detail Data, Shawndra Hill (Wharton), Tina Eliassi-Rad (Rutgers University), Keith Henderson (Lawrence Livermore National Laboratory), Chris Volinsky (AT&T)
The Effects of Mobile Internet on Media Consumption, Elisabeth Honka, Pradeep Chintagunta (University of Chicago)
Mobile Game Download under Handsets Upgrade and Data Plan Choice, Sang-Uk Jung (University of Iowa)
Mobile Marketing: The Persuasive Impact of Real-Time Reviews, Nicholas Lurie (Georgia Institute of Technology), Sam Ransbotham, (Boston College)
Geo-Social Targeting for Privacy-friendly Mobile Advertising, Foster Provost (NYU)
Modeling Purchase Decisions in a Mobile Network - Unobserved Homophily or Social Influence?, Liye Ma, Alan Montgomery, Ramayya Krishnan (Carnegie Mellon University)
The Impact of Geographical Distance and Product Characteristics on Mobile Consumers' Coupon Choice Behavior, Martin Spann, Dominik Molitor, Philipp Reichhart (LMU Munich)

These researchers will be invited to present their work at a conference at Wharton in February 2012 and working papers resulting from these projects will be included in the WCAI Research Paper Series. The review team, which consisted of Eric T. Bradlow, Peter S. Fader, Elea M. Feit, Anindya Ghose, and Jacob Goldenberg, would like to thank all those who submitted proposals.