By Chris Kanaracus, IDG News , Jun 21, 2011
IBM's Netezza division is rolling out a new analytic appliance that can analyze up to 10 petabytes of data "in a matter of minutes".
The High Capacity Appliance is aimed at companies such as banks, telecoms and other organizations that are amassing ever-increasing amounts of data and want to gain deeper insights from it, whether for competitive advantage, more efficient operations or profit from new lines of business. It will be available in a number of size configurations.
It's the first new Netezza appliance product released since IBM bought the company last September. Netezza positions itself as a more cost-effective and easier-to-install alternative to competing products such as Oracle's Exadata.
... KBB moved to Netezza from Microsoft's BI (business intelligence) stack of technologies and evaluated Oracle's Exadata before settling on Netezza, Ingle added. While Exadata seemed like it would provide similar performance as Netezza, the latter won out due to lower cost and easier setup and maintenance, he said.
"The [Netezza] marketing hype about the simplicity of the box, I agree with it. I have not even half of a [full-time employee] administering that box," Ingle said.
Financial software maker Intuit is also using Netezza to analyze clickstream data, both for marketing purposes and product development, said Arup Ray, director of development, data systems.
See also IBM Press Release: New IBM Analytics Technology Helps Clients Unlock Big Data.