Social analytics company SocialNuggets is releasing its first free analytics portal Wednesday. The site provides free data analysis for the tablet industry, based on millions of tweets, blog posts and other online content.
Other portals focused on different industry verticals will follow.
Processing and making sense of this kind of data can take a lot of manpower. SocialNuggets addresses that with its language-processing and text-analytics engines, which its customers can employ for decision making.
"Our focus is exclusively on the consumer electronics industry," said chief executive R. Paul Singh.
The tablet portal showcases data on the tablet industry, intended to help consumers and companies alike plan and buy. To find tablet data, SocialNuggets scoured upwards of one million conversations occurring on blogs, forums, social media, etc. over a six-month period. From there, it measured sentiments, counted the number of conversations, and more. Here are a few "nuggets" SocialNuggets uncovered:
- The top three uses for tablets are shopping, business and gaming. Business occurs mostly on the Apple iPad and Blackberry Playbook.
- Other than Twitter, most tablet conversations occur on Apple-themed forums.
- Consumers find HP Touchpad's price most favorable, while the most negative comments were directed towards the Blackberry Playbook.
- Apple dominates the mindshare of consumers regarding tablets. Samsung and Motorola come in second and third respectively.