New Poll: What do you call data mining?

Is it Business Analytics, BI, Data Science, Data Mining, KDD / Knowledge Discovery, Predictive Analytics, Statistics or something else?

~~New KDnuggets Poll is asking~~

This poll is now closed , but here are the results of KDnuggets Poll:

What term do you typically use for describing the activity of analyzing data and finding useful patterns?

It used to be called statistics in 19th century.

The term "data mining" appeared around 1960s, used mainly in a negative sense.

I coined the term "Knowledge Discovery in Data" for the first KDD workshop in 1989. However, the industry preferred "Data Mining", which remained the most popular term until about 2006, when it was overtaken by Analytics (propelled by creation of Google Analytics) and "Predictive Analytics", popularized by very successful PAW conferences.

The hot term of 2011 is "Data Science".

What do you call it?