Webtrends buys Reinvigorate analytics firm

Company continues aggressive acquisition strategy; is only major analytics player to offer real-time analytics

SAN FRANCISCO, August 8, 2011 - Webtrends , the global leader in unified mobile, social and web analytics and engagement, today announced it has acquired real-time analytics company Reinvigorate from (mt) Media Temple Ventures to round out its analytics portfolio and become the first analytics company to offer real-time and deep historical analytics for mobile, social and web channels, and the only major player to offer a real-time solution.

In today's instant response world, brands need to be agile in their digital marketing - this requires real-time campaign and KPI data to support the emerging "sense and respond" approach. The addition of a real-time analytics engine equips Webtrends to provide the instantaneous insights that today's digital marketing demands.

In addition, Reinvigorate's solution brings valuable new data visualization technologies - heat maps, link maps and visitor path analysis - to Webtrends' ever-expanding portfolio, enhancing the industry's most scalable, reliable and powerful analytics solution.

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