Kaggle to host KDD Cup 2012,
focus on Weibo, China's twitter

Competition will use data from Tencent Weibo micro-blogging service and wil focus on predicting who users will follow and the click-through rates of ads given query and user info.

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Kaggle will be hosting the KDD Cup 2012, sponsored by Chinese internet giant Tencent. The KDD Cup is the annual Data Mining and Knowledge Discovery competition organized by ACM Special Interest Group on Knowledge Discovery and Data Mining.

The data will be released March 1, and entries will be enabled around March 15.

The competition will have two tracks.

• Track 1: Predict which users (or information sources) one user might follow in Tencent Weibo.
• Track 2: Predict the click-through rate of ads given the query and user information.

Tencent's Weibo micro-blogging service currently has more than 200 million registered users, generating over 40 million messages each day. The training data is derived from session logs of the Tencent proprietary search engine, soso.com.

For more information, visit https://www.kddcup2012.org/

The prizes will be presented at KDD-2012 conference is August 12-16, 2012 in Beijing, China.