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Date:
GigaOM, By Derrick Harris, Mar. 29, 2012
... The company, which was founded by the team responsible for building Yahoo's consumer analytics platform, launched on
Thursday along with $4.3 million in Series A funding from Norwest Venture Partners
and, according to InsightsOne's press release,
"Gaurav Garg, private investor and Special Limited Partner, Sequoia Capital; Zod Nazem, Former CTO of Yahoo!, and Peter Wagner, Founder/Partner at Alpha Venturi and former general partner at Accel Partners."
Essentially, the InsightsOne platform processes lots of web data in real time, analyzes it against structured data sets, and figures out which consumers really want to see which offers and when. And it does it as a cloud service, so customers don't have to build their own big data systems for marketing workloads.
Read more.
From InsightsOne Secures $4.3 Million in Series A Round of Funding press release
InsightsOne was founded by the team that built Yahoo!'s consumer data and analytics platform, which is recognized as one of the best in the industry, and the first platform to exploit the power of big data to increase consumer monetization and engagement. The team believed that the prospect of building a standalone cloud-based predictive analytic services company on big data was immense, and left Yahoo! to pursue this multi-billion dollar opportunity. While the top-10 Internet companies such as Google, Facebook, Amazon and Yahoo! have built such capabilities in-house, the InsightsOne team's mission is to make it possible for any company, and consumer marketers in particular, to gain similar resources and insights quickly with low risk and at a reasonable cost.
Today InsightsOne offers real-time precision targeting and marketing insights to consumer marketers so they can optimize the relevance and profitability of offers to consumers. Based on powerful, Hadoop-based micro-segmentation technology, InsightsOne extracts signals from social, mobile, unstructured and structured data to optimize offers delivered by email, mobile, in-app, social and web communications. This data is becoming increasingly valuable to consumer marketers who want to exploit the unprecedented power of big data to grow profits and increase consumer engagement.