Learn how IBM SPSS Text Analytics for Surveys gives you greater insight.
Although people communicate in many ways, perhaps the most powerful and pervasive way is through the words they choose. Whether verbal communications take the form of carefully crafted written reports, text responses to survey questions, or informal, even cryptic, notes or emails, they can offer great informational value. The challenge lies in finding a way to extract that value.
Download this paper to read about a brief review of the role of text in survey research. It also describes several approaches to analyzing survey text and provides a look at the workings of IBM SPSS Text Analytics for Surveys, a linguistics-based solution specifically designed for categorizing or "coding" survey text responses.
Because the techniques available with IBM SPSS Text Analytics for Surveys enable researchers to combine the analysis of text with the analysis of other survey data, researchers can gain a richer, more detailed understanding of their results than is possible with other methods.