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KXEN InfiniteInsight(tm) V. 6 add Social Analytics, Self-service analytics for marketing

          

New features include Supercommunity Detection and Mega-hub detection. InfiniteInsight(tm) Genius makes predictive analytics available to marketing professionals.

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KXEN San Francisco, March 8, 2012. KXEN, the leading provider of predictive analytics for business users, announced the availability of InfiniteInsight™ Version 6, which includes major advances across the complete InfiniteInsight™ suite, as well as the introduction of a new product, InfiniteInsight™ Genius, predictive analytics' first-ever solution designed for marketers.

InfiniteInsight™ Version 6 - Feature Highlights:

  • Supercommunity Detection - InfiniteInsight™ Social uses links between individuals or nodes to identify communities among them. Version 6 expands community detection to identify larger "super" communities which are assembled by linking smaller sub-communities with similar interests or behaviors. ...
  • Enhanced Mega-Hub Detection - this new release enhances mega-hub detection to eliminate extremely large and abnormally connected nodes that blur the lines of other social communities.
  • Bipartite Social Graphs - By linking individuals that purchase the same retail products and products that are bought by the same individuals, the bipartite graphing feature of InfiniteInsight™ Social is able to drive best-in-class product recommendations to e-Commerce websites.
  • In-Database Score Deviation - At the time that scoring equations are applied in-database to production data, InfiniteInsight™ calculates deviations between scores in the production population as compared to the sample population to validate the robustness of the predictive model.
InfiniteInsight™ Genius - First Ever Self-Service Predictive Analytics Solution Designed for Marketers

KXEN InfiniteInsight Genius: Self-Service Predictive Analytics fir Marketers

Using clicks and not code, marketing professionals can build world-class predictive models in minutes to optimize marketing programs, respond quickly to competitive campaigns, and make sure customer interactions are based on the latest information.

InfiniteInsight™ Genius offers an easy-to-use browser-based, graphical user interface that lets marketers self-service their predictive analytic needs with an intuitive, step-by-step guided marketing wizard.

The solution can be configured to address different business processes with pre-defined templates. In its initial release, InfiniteInsight™ Genius is delivered out-of-the-box with a marketing campaign optimization template.

"Graph analytics is both important and difficult. It's great that KXEN is working to make it easier." said Curt Monash, president of Monash Research and editor of DBMS 2.

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KDnuggets Home :: News » 2012 » Mar » Software » KXEN InfiniteInsight(tm) V. 6 add Social Analytics, Self-service analytics for marketing  ( < Prev | 12:n07 | Next > )

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