Studying Facebook Gets Easier
Nov 4, 2010. AMHERST, Mass. (BUSINESS WIRE) Texifter, LLC announces the launch of DiscoverText, a next generation Web-based text analysis software application. DiscoverText increases users' ability to reveal and use information previously buried in email archives, social media content, and other large electronic document collections.
DiscoverText is the first easy-to-use, Web-based, crowd-sourcing platform that enables researchers to login using Facebook credentials (the "Open Graph" API) to immediately archive, search, and intelligently classify thousands of posts and comments on Facebook. Inferences gleaned via DiscoverText can be used to diagnose customer complaints about products and services or to identify new avenues for innovation. According to Vivek Bhaskaran, CEO of Survey Analytics, DiscoverText "has the power to dramatically transform the text analytics marketplace."
Stuart Shulman, the CEO of Texifter, argues researchers (government, medical, legal, market, and academic) can benefit from the powerful collaborative tools and work flow delivered by DiscoverText. "Our software allows legal researchers to quickly search and organize pages of legal documents; marketing firms can more effectively use consumer information to position products; medical and pharmaceutical companies can better hear the natural voice of patients; and government agencies can sort, read, and rapidly respond to FOIA requests or public comments, even when they number in the hundreds of thousands of pages."