Belgacom Standardizes on KXEN for Next-Generation Predictive Analytics to Manage its Business and Consumer Customer Relationships
Company gains the agility and efficiency to deliver next best actions across all customer channels; achieves a higher return on its marketing investments and previously unseen customer insights
SAN FRANCISCO -- KXEN, the data mining automation company and provider of next-generation predictive analytics, announced that Belgacom, a leading fixed and mobile telecom provider in Europe, standardized on KXEN to drive stronger customer relationships and increase revenue in its business and consumer markets.
Belgacom is in a highly competitive market, where the window of opportunity to introduce new products or marketing promotions can be short. Prior to KXEN, the company relied on traditional modeling tools that lacked flexibility and were hard to use. This left Belgacom exposed to the risk of missing critical revenue opportunities or worse yet, customer churn.
One key challenge for Belgacom was that its former data mining solutions did not easily integrate with the company's data warehouse. "Before KXEN, we had to spend hours to translate models into a format our data warehouse could use. It wasn't the best use of our time. Worst still, it was prone to human error," explains Jacky Huyghebaert. "KXEN talks to Teradata out of the box. No translation. No errors. It's a huge productivity gain."
... KXEN models were the very first within Belgacom to detect that more and more customers of older ages subscribed to the digital TV services. Making use of that customer knowledge, Belgacom's marketing department was able, in an early stage, to modify the digital TV offer, for example by including a free full installation by a technician of Belgacom.
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