Behavioral advertising which mines personal data has been shown to produce more effective targeting, at the cost of reduced privacy. One proposed solution is to allow people to opt-in - sell their personal data to advertisers, in exchange for direct payment. Of course, we already do it indirectly with loyalty cards and points, etc.
New KDnuggets Poll is asking:
This poll is now closed. Here are the results of KDnuggets Poll:
Will you be willing to sell your personal data to advertisers?
A recent article Web's Hot New Commodity: Privacy (WSJ, Feb 28, 2011), covers this issue:
As the surreptitious tracking of Internet users becomes more aggressive and widespread, tiny start-ups and technology giants alike are pushing a new product: privacy.
"Data is a new form of currency," says Shane Green, chief executive of a Washington start-up, Personal Inc. , which has raised $7.6 million for a business that aims to help people profit from providing their personal information to advertisers.
London start-up Allow Ltd. , which offers to sell people's personal information on their behalf, and give them 70% of the sale.