CARY, NC (June 13, 2011) - SAS, the leader in business analytics, continued to lead the market and even increased its growth rate in the advanced analytics market last year, according to IDC Worldwide Business Intelligence Tools 2010 Vendor Shares report.
Owning 35.2 percent of the market, SAS' share grew from 34.7 percent of the analytics market in 2009.
Customer investment in SAS Analytics demonstrates the tremendous value organizations reap from discovering new business opportunities, increased customer knowledge, more efficient operation and greater profitability.
IDC reports that SAS advanced analytics grew 10.1 percent in 2010, up from 2009 when the company grew 6.3 percent.
Analytic Insight, Solid Results
Among the SAS advanced analytics products included by IDC in the study was SAS® Enterprise Miner™, an advanced predictive modeling and analysis package used for such applications as minimizing risk, anticipating resource demands, increasing response rates for marketing campaigns, cutting customer attrition and identifying fraud.
PREMIER Bankcard, the ninth-largest issuer of Visa® and MasterCard® credit cards in the country serving millions of customers nationwide, targets fraud with SAS Enterprise Miner.
"We built predictive models that reduced our fraud rate to around 3 percent. That amounts to $9 million total revenue on the back end as a result of SAS Analytics," said Rex Pruitt, Manager of Profitability and Risk Requirements in PREMIER Bankcard's MIS analytics division. "Our gains in fighting fraud and numerous other applications clearly validate choosing analytics from the market leader."
SAS reinvests more than 23 percent of revenue back into research and development for its broad product span of SAS Business Analytics, including data management, analytics, query/reporting and specific solutions that incorporate domain knowledge.
SAS solutions include those answering industry-specific applications for financial services, health and life science and many other industries. SAS solutions can also address cross-industry business issues such as customer intelligence.
For more information, visit www.sas.com