The previous KDnuggets Poll asked:
Where did you apply Analytics/Data Mining in 2012?
The top 5 industries in 2012 were
- CRM/Consumer analytics (also #1 in 2011 Poll on Analytics/Data Mining Applications)
- Health care/ HR (#3 in 2011)
- Retail (#13 in 2011)
- Banking (#2 in 2011)
- Education (#4 in 2011)
The biggest increases in share of application from 2012 to 2011 were for
- Advertising, 89.0%
- Search / Web content mining, 55.1%
- Retail, 40.6%
- Other, 36.9%
- Manufacturing, 35.7%
This is an interesting turnaround for Advertising, since in 2011 applications to Advertising have declined.
The industries with the biggest decline in share of applications were
- Medical/ Pharma, -31.3%
- Government/Military, -31.6%
- Insurance, -37.7%
- Telecom / Cable, -39.5%
- Credit Scoring, -43.8%
Here are the full results:
Industries / Fields where you applied Analytics / Data Mining in 2012?
[196 voters] ![]() ![]() | |
CRM/Consumer analytics (56) |
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Health care/ HR (32) |
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Retail (29) |
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Banking (28) |
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Education (28) |
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Advertising (26) |
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Fraud Detection (25) |
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Social Media / Social Networks (24) |
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Science (23) |
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Finance (20) |
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Direct Marketing/ Fundraising (19) |
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Search / Web content mining (16) |
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Biotech/Genomics (15) |
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Insurance (15) |
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Credit Scoring (14) |
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Manufacturing (14) |
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Medical/ Pharma (13) |
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Telecom / Cable (13) |
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Web usage mining (13) |
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Software (11) |
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Ecommerce (10) |
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Government/Military (10) |
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Entertainment/ Music/ TV/Movies (9) |
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Investment / Stocks (8) |
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Security / Anti-terrorism (7) |
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Travel / Hospitality (6) |
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Social Policy/Survey analysis (2) |
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Junk email / Anti-spam (1) |
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Other (20) |
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Average number of industries per voter was 2.6, and the regional distribution was
- US/Canada, 38.3%
- Europe, 28.1%
- Asia, 16.3%
- Africa/Middle East, 8.7%
- Latin America, 5.1%
- Australia/NZ, 3.1%
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