- Tutorial by Christian Thurau about "Data Mining in Games" [Video] - Aug 31, 2010.
Modern games are generating massive amounts of data that can help developers for tasks such as user modeling, behavior analysis, matchmaking, or playability testing. This tutorial will give some background on modern data mining techniques and explain its application to games.
- Profits vs. Privacy as Businesses Mine Consumer Data [Video] - Aug 19, 2010.
One example: Avis. After looking at rental patterns and website browsing habits, the company is better tailoring e-mail marketing pitches. It's working, with marketing costs slashed in half and loyalty going up.
- Where Do They Go? Web Analytics for Success [Podcast] - Aug 14, 2010.
Which parts of your Web site attract, retain or repel your prospects and customers? Knowing those answers can be a big difference in how you run your part of the world, but the sooner you find out, the better
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