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Usama Fayyad Joins Adknowledge as Chief Scientist


 
  
New Advertising Data Solution Will Maximize Advertiser ROI for Search Engine Advertisers as They Expand Marketing Budgets Outside of Search


Usama Fayyad Joins Adknowledge in Strategic Advisory Role as Chief Scientist to Build Next-Generation Algorithmic Targeting Platform

adknowledge New Advertising Data Solution, Led by Chief Scientist and Advisor, Usama Fayyad, Will Maximize Advertiser ROI for Search Engine Advertisers as They Expand Marketing Budgets Outside of Search

NEW YORK, NY--(Marketwire - November 3, 2010) - ad:tech -- Adknowledge, the 4th largest advertiser marketplace, after Google, Bing, and Facebook, today announced that Usama Fayyad -- recognized worldwide as a preeminent thought leader in analytics and data mining technology -- will join the company in a strategic advisory capacity as Chief Scientist. Dr. Fayyad, former Chief Data Officer and Executive VP at Yahoo! and CEO of Open Insights, will help expand the company's leadership in advanced analytic solutions for advertiser targeting through, in part, a new report called "The Knowledge Report: Insights for Performance Marketers," which will debut in early 2011.

A Single "Must-Buy" Marketplace

The announcement further extends Adknowledge's leadership as a single "must-buy" marketplace for advertisers looking to reach consumers in places where they spend most of their time online (e.g., social networks, online games, email, and affiliate sites). Thousands of advertisers are using www.bidsystem.com each day to augment their Google and Bing campaigns and reach consumers across a variety of media and content types that don't have a lot of keywords.

"Our auction marketplace at www.bidsystem.com serves as a valuable extension of search by providing an easy, automated way for thousands of advertisers to find and engage consumers on these hard-to-reach channels," said Scott Lynn, chief executive officer of Adknowledge. "Advertisers bid on a cost-per-click basis just like they do on Google or Bing, but we source their traffic from all over the Web and use advanced analytics to provide a similar ROI. Our team is excited to work with Usama and further strengthen our lead in performance marketing analytics."

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