The previous KDnuggets Poll asked
US Congress is discussing "Do not track registry", which will allow people to opt-out of tracking. Do you think such registry, if enacted, will significantly reduce ad targeting and behavioral advertising?
Only a third of the respondents think that there will be a major effect of reducing the web targeting. The majority doubts that the effect will be significant, either because few people will opt-in into the proposed opt-in registry or because the advertisers can still target to anonymous visitors.
One can even argue that the people likely to opt-in into do not track are the people who will not click on ads, so the registry may increase the effectiveness of the online ads.
|Yes, it will significantly reduce ad targeting (33)||33%|
|No, mainly because few people will opt-out (23)||23%|
|No, mainly because companies can still target ads to anonymous visitors (31)||31%|
|Not sure (14)||14%|
- USA Today: Our view on the Internet: 'Do Not Track' plan protects privacy on the Wild West Web, Dec 7, 2010.
- New York Times A 'Do Not Call' Registry for the Web?, Dec 2, 2010.
- B2C Marketing Insider, FTC's "Do Not Track" Proposal Violates The Marketing Morality Curve, Dec 7, 2010.