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Date:
Steve Miller, Information Management Blogs, May 31, 2011
... I was intrigued when given the opportunity to attend the
Business Analytics Innovation Summit
from the IE Group in Chicago, [May 26-27, 2011]. About 100 hearty souls from across the country struggled with bad weather and transportation delays to participate. Even to a jaded Chicagoan, discussing the wind chill index with out of towners less than a week before Memorial Day was embarrassing.
In contrast to its larger competition, BAIS was much smaller, with just a single track of presentations. I kind of liked that, not feeling the pressure of having to make choices from among equally attractive competing sessions.
Joe LaCugna started things off discussing Microsoft's perspective on a changing work world of IT consumerization, a diverse work force and cloud computing. His Delta analytics framework - Data, Enterprise, Leadership, Targets and Talent - borrows from Tom Davenport's "Analytics at Work." LaCugna's discussion of the use of ethnographics to identify problems with customer satisfaction that leads to re-licensing "churn" was most interesting.
Jane Griffen of Deloitte Consulting is clearly an experienced pro at the use of intelligence and analytics to solve business problems. ...
I liked her observations on the failures of many physician targeting campaigns associated with new drug promotion initiatives of pharmaceutical companies. Why did the campaigns fail? The targeted MDs were often long on reputation but short on referral networks.
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